Is Direct Mail Marketing Outdated?

Folks, we are in the age of innovation.  Every business is figuring out how to go digital. We’re talking wunderkinds with iPads and an overuse of Prezi. While I agree that there is a definite reason for this, I also wonder if we have lost some of the old bag of marketing tools in the... Read More

Do you have a junk mail account? So do your clients.

Do you have a junk mail account? So do your clients. It’s hard enough getting people to put their emails down without having to worry about them giving you the one they never read.  Growing a solid email list is stressful; I get it. Yet, the potential of a solid email list is pretty astonishing. ... Read More

From Mailroom to CEO: 60-Year-Old Direct Marketing Institution Appoints Debora Griffith to Lead Mass Mailer into the Future

“Towne AllPoints was built on legacy of service and innovation,” Griffith says. Debora Griffith stuffed envelopes for Towne AllPoints as a Garden Grove High School graduate, and now she leads the 60-year-old direct marketing and fulfillment institution based in Santa Ana as the new Chief Executive Officer. Griffith takes the torch handed off by Jerry Monroe, who... Read More

Are Your Clients’ Objectives Being Met?

By Debora Griffith, Towne AllPoints Direct Marketing & Fulfillment From the days of bingo cards, faxed and telephone orders, to hosting websites and real-time reporting, the methods to request material or products have changed. That being said, our clients’ objectives and expectations have not. The objective is to respond in a timely manner to the... Read More