We close the loop on direct response marketing campaigns by giving our clients the ability to communicate with an individual that has inquired about their company, capturing important contact data and optimizing that sales lead. We provide our clients a methodology to help drive sales, improve perception, increase marketing effectiveness and integrate the multiple contact points in our client's organizations.

Towne Response Management Highlights:

• Ability to receive inquiries from multiple contact points such as 800 numbers, business reply cards (BRC) and Internet
• Fulfill requested material, promotional product or sales kit within 24 hours
• Capture and store important contact data
• Scan leads for optimal response data integrity
• Deliver sales leads to sales staff via mail or e-mail
• Provide robust reporting
• Perform data analysis on contact data to determine marketing ROI, product interest and demographic information

Response Management Benefits:

• Optimize leads
• Increase sales effectiveness
• Improve perception
• Determine marketing ROI
• Build a database of prospects
• Close the loop on marketing campaigns