SANTA ANA, Ca. - (October 10, 2002) - During a Supplier Conference held on board the Star Princess, Princess Cruises selected seven suppliers out of 300 to bestow their first Excellence in Service Awards. Princess selected companies for this honor they felt best helped them achieve their four cornerstones of Quality, Product, Service and Cost.

One of the seven companies selected was Towne AllPoints Communications of Santa Ana, CA. Towne is a national direct response communications company with locations in Santa Ana, Rancho Dominguez, Indianapolis and Florida. The company was founded in 1953 and has worked with Princess Cruises since 1997 providing literature warehousing, fulfillment, logistics and direct mail processing services.

Towne's President/CEO, Michael Mercier claimed Towne was honored and humbled by the recognition. "Our philosophy as an organization is to focus upon lowering our customers costs and improving their results. We appreciate partners like Princess that allow us to help them. We feel honored to serve them and certainly humbled to be one of the few suppliers out of hundreds recognized with this award".

FT. LAUDERDALE, Fla. - (September 23, 2002) - Cruise Shoppes, a new cruise consortium that revives a trusted name, announced today that it has selected Towne AllPoints Communications of Hialeah, FL to manage mailing lists and databases for its affiliates and conduct its direct mail programs. Towne has signed a legal agreement pledging that it will protect the confidentiality of the databases entrusted to them. By utilizing a secure and neutral third party, not only does Cruise Shoppes ensure the privacy of its affiliates' databases, but it also is able to capitalize on significant economy of scale benefits such as postage efficiencies and substantially reduce the workload of agents who participate in the direct mail program. Each affiliate can save as many as 200 hours annually in labor costs spent on processing direct mail campaigns. Through the databases supplied by its affiliates, Cruise Shoppes expects to generate more than one million consumer direct mail pieces annually. By utilizing a database management company, Cruise Shoppes will be able to offer most campaigns at discounted rates or even at no cost to the affiliated agency.

"We searched long and hard to find a company which would legally agree to protect the confidentiality of the information it was provided, has a reputation for superior service and quick-turnarounds, would dramatically reduce the workload on affiliates, and would offer a level of efficiency that provides an economic benefit to us, our affiliates and our cruise and tour partners," said Shawn Tubman, President and CEO of Cruise Shoppes.

"We are excited and honored to add Cruise Shoppes to a roster of over 350 clients that includes market leaders such as Air New Zealand, Cunard Line, Nextel, Toshiba and Travelodge," said Mike Shepard, President of AllPoints Communications. "With 48 years of experience, we have perfected the cost efficiencies that benefit our clients and have developed a reputation as a trustworthy business partner that understands the sensitivity of the information we process."

Cruise Shoppes will have a monthly schedule of direct mail programs as well as opportunistic programs as appropriate. In addition, the company will produce a quarterly consumer catalogue that is a compilation of attractive offers from its cruise and tour preferred suppliers. To take advantage of these programs, affiliates will send their mailing list databases directly to Towne, which will process all the separate databases as one overprint run, tagging each direct mail piece with the appropriate affiliate's information and consumer prospect. This method produces significant cost efficiencies that can allow more direct mail programs to be offered and for affiliates to participate in a wider selection of programs.

Cruise Shoppes will never see the database information. Towne will delete or filter invalid addresses with each affiliate's database, therefore cleaning the database before the mailing begins to maximize effectiveness. At no time will the database be used without the affiliate's permission and it will be deleted upon request.

The process saves affiliates a significant amount of time when participating in direct mail programs. They simply specify in advance how many mailing pieces they want allotted to their print run and then forward their database to Towne. Organizing the lists, overprinting the pieces, and the mailing process are handled by Towne. Affiliates will no longer have to open boxes of direct mail postcards or fliers, take their database to a local printer to have the pieces overprinted (or print labels and attach them themselves), apply their own postage or stamps, and then take them to the post office and mail them. Towne will process everything yet the piece will appear as if all the work was done by the affiliate and sent directly from them.

Cruise Shoppes projects an affiliate will save from six to 10 hours of labor and processing on each direct mail campaign in which they participate. The savings equates to as many as 200 hours of labor annually or more than one full month each year.

"Imagine having a month of your time back each year," Tubman said. "That's time an agency owner/manager can spend building business instead of licking stamps, attaching mailing labels or standing in line at the post office."

Towne processes more than 655,000 mailing pieces and 25,000 packages each day with complete database confidentiality and handles more than 1,000 separate fulfillment programs each month. It is experienced in direct mail processing, collateral and product fulfillment, response management, database marketing, printing, telemarketing and e-mail broadcasting.

Cruise Shoppes is a new consortium that focuses primarily on cruises and revives a name long trusted by the travel agency community. Cruise Shoppes emphasizes personalized service, proven consumer marketing programs, group pricing and amenities, generous commissions, member training, a web technology package and has the industry's most cruise-experienced consortium management team.