Order Management System (OMS)

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At the heart of Towne’s fulfillment is a web-based state-of-the-art order management system (OMS). The OMS utilizes customer business rules to personalize a user-friendly channel to manage all communication activities and budgets. Towne’s customers are provided the ability to create, budget, manage and execute multi-channel media campaigns.

Towne AllPoints deploys web-based communication systems that provide its customers with 24 by 7 access to Towne services. Towne’s OMS provides an integrated and real-time tool for customers to manage and store digital assets, plan and execute promotional campaigns, manage asset catalogs, place orders into regional distribution centers for execution, track orders, trace and track shipments, manage marketing budgets and review real time information laid out in custom reports.

Our software solution can also be used to build and launch customizable storefronts. These web portals can be made available to the public, or to registered users only. Users can access and order all types of materials – static literature, electronic items (PDFs, PPTs), merchandise, digital assets, variable data print items, and more.

Towne’s order management system has an integrated marketing campaign solution which enables you to easily build cross-channel campaigns for marketing efforts. In the end, this allows you to properly execute each aspect of the campaign, and then easily measure the success of the components.

Intelligent order routing provides the ability to get product to market efficiently and cost effectively.