E-mail broadcasting is proving to be a very effective method of direct marketing to drive down the cost of customer acquisition, increase customer retention and to execute marketing campaigns quickly. Our clients use e-mail broadcasting as part of larger campaigns with integrated services or as a single communication to their target audience.

Towne's integrated turnkey solution helps its clients to develop and execute their e-mail campaigns using tested and proven methods so they can start acquiring new customers and reaching existing customers over the Internet in just a few days. Whether you are sending out an e-newsletter, a new product roll out announcement or simply wanting to drive traffic to your web site, we can help you from the creation to the back-end analysis.

As a strategic partner, we also provide assistance in the planning and development of your web site to match delivery with expectations. Definition of your objectives and goals is a critical part of this process. Building the web site is only the beginning. To make it successful, a site must have traffic, and that traffic must be measured and evaluated in terms of its contribution to your marketing goals.

We also build extranets: private areas with rich functionality that allow you to capture and manipulate data to share with your own partners, dealers or customers.

Towne's E-mail Broadcasting Highlights:

  • Strategic Planning
  • Text and HTML E-mail Construction
  • eNewsletter and eMarketing
  • Promotion Implementation
  • Personalization
  • Dynamic Content Delivery
  • Online Scoring and Lead Distribution
  • Web Site and Extranet Deployment


© 2007 Towne AllPoints Communications | Read our Privacy Policy