SMARTlink™

The SMARTlink™ software solution enables you to easily build cross-channel campaigns for marketing efforts. In the end, this allows you to properly execute each aspect of the campaign, and then easily measure the success of the components.

For example, when you build a campaign in our solution, you identify 4 main areas:

The Campaign – what is the goal and objective
The Media – how will you reach the audience (direct mail, email, web, calls)
The Source – how is the target audience (customer list, purchased data, website visitors)
The Response Type – how will people respond to the campaign (personalized urls, business reply cards, call center)

Once you have set up the campaign, our solution then walks you through the remaining steps. This may include building your landing pages, uploading your mailing lists, creating Personalized URLs, setting up your data entry forms, and more.

Our software solution can also be used to build and launch customizable storefronts. These web portals can be made available to the public, or to registered users only. Users can access and order all types of materials – static literature, electronic items (PDFs, PPTs), merchandise, digital assets, variable data print items, and more.

Mouse over the numbers above for SMARTlink™ features.